schools
CORRECTION: Texas Tech System opposes student’s trademark request
By Madeleine Hall at KOSA CBS7 / First Alert 7 (Permian Basin CBS)
· June 26, 2026
· 4 min read
Editorial note from KCBD News Director Matt Ernst: This is an update and correction to a story published and broadcast Thursday. The Texas Tech University System is not suing a student. It has filed opposition to a trademark request. We apologize for reporting inaccurate information.LUBBOCK, Texa...
Key takeaway LUBBOCK, Texas (KCBD) - The Texas Tech University System has filed notice it opposes a trademark request filed by a student selling merchandise that follows a song that originated from a moment of chaos at a football game.
Why this matters in The Midland
The trademark lawsuit filed by the Texas Tech University System against Cade Brunson has significant implications for the Midland community, where many residents have strong ties to the university. As the case unfolds, it will be crucial to watch how the university balances its efforts to protect its brand with the potential chilling effect on student creativity and expression. The fact that the university initially highlighted "Rush the Jones" on its Instagram account as one of its "TOP SONGS" of 2025 suggests a complex relationship between the university and the song's creator. The outcome of this lawsuit may set a precedent for how universities in the Permian Basin region approach trademark disputes and student-led initiatives, potentially influencing the way local students and entrepreneurs approach branding and intellectual property in the future. The Midland community will be paying close attention to this case, given the university's significant presence in the region.
About this story
Original reporting by KOSA CBS7 / First Alert 7 (Permian Basin CBS) . The Midland surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KOSA CBS7 / First Alert 7 (Permian Basin CBS) . Have a tip or correction? Contact our newsroom .
Category: schools ·
Published: June 26, 2026 ·
Source: KOSA CBS7 / First Alert 7 (Permian Basin CBS) ·
Reading time: 4 min
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Frequently asked about this story
What is this story about? Editorial note from KCBD News Director Matt Ernst: This is an update and correction to a story published and broadcast Thursday. The Texas Tech University System is not suing a student. It has filed opposition to a trademark request. We apologize for reporting inaccurate information.LUBBOCK, Texa...
When was this published? This article was first published on June 26, 2026 by KOSA CBS7 / First Alert 7 (Permian Basin CBS) and curated for The Midland readers.
Who reported this story? This story was reported by Madeleine Hall at KOSA CBS7 / First Alert 7 (Permian Basin CBS). To learn more about how The Midland selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more schools coverage from The Midland, or browse our daily briefing and topic hubs .
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