local
GECU breaks ground in Odessa, marking first location outside El Paso
By Ixchel Villarreal at KOSA CBS7 / First Alert 7 (Permian Basin CBS)
· July 15, 2026
· 1 min read
ODESSA, Texas (KOSA) - GECU broke ground on a new branch in Odessa, marking the credit union’s first location outside of El Paso and its second branch in Texas.GECU President and CEO Alex Rascon said the branch is prepared to support and serve the Odessa area. At the groundbreaking, the credit un...
Key takeaway GECU President and CEO Alex Rascon said the branch is prepared to support and serve the Odessa area.
Why this matters in The Midland
The arrival of GECU in Odessa brings a new financial services option to the Permian Basin area, potentially increasing competition and choices for residents. As a credit union with a stated goal of providing resources related to financial freedom, GECU's presence may be particularly notable for individuals and families seeking alternatives to traditional banking. The credit union's decision to donate to local nonprofits at the groundbreaking ceremony suggests a commitment to community engagement, which could help build trust and goodwill among potential customers. With the new branch expected to open in mid-2027, it will be worth watching how GECU's services and approach resonate with the Odessa community, and whether the credit union's growth plans extend to other locations within the Midland -Odessa area. As the local economy continues to evolve, the addition of GECU could contribute to a more diverse and robust financial landscape in the region.
About this story
Original reporting by KOSA CBS7 / First Alert 7 (Permian Basin CBS) . The Midland surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KOSA CBS7 / First Alert 7 (Permian Basin CBS) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 15, 2026 ·
Source: KOSA CBS7 / First Alert 7 (Permian Basin CBS) ·
Reading time: 1 min
Get more The Midland stories like this
Free weekly briefing covering local and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? ODESSA, Texas (KOSA) - GECU broke ground on a new branch in Odessa, marking the credit union’s first location outside of El Paso and its second branch in Texas.GECU President and CEO Alex Rascon said the branch is prepared to support and serve the Odessa area. At the groundbreaking, the credit un...
When was this published? This article was first published on July 15, 2026 by KOSA CBS7 / First Alert 7 (Permian Basin CBS) and curated for The Midland readers.
Who reported this story? This story was reported by Ixchel Villarreal at KOSA CBS7 / First Alert 7 (Permian Basin CBS). To learn more about how The Midland selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Midland, or browse our daily briefing and topic hubs .
← Back to all news
More local →
Today’s briefing
Subscribe to newsletter