local
Texas Tech football excited ahead of Paramount+ docuseries release
By Dylan Villa at KOSA CBS7 / First Alert 7 (Permian Basin CBS)
· July 1, 2026
· 2 min read
LUBBOCK, Texas (KCBD) - Texas Tech football has seen a resurgence in recent years, and Paramount+ is giving the nation an opportunity to see the team up close and personal.Robert Giovannetti with Texas Tech athletics says this project has been in the works for quite some time.“They came to Kirby ...
Key takeaway Robert Giovannetti with Texas Tech athletics says this project has been in the works for quite some time.
Why this matters in The Midland
The upcoming Paramount+ docuseries on Texas Tech football is likely to generate excitement not only among Red Raiders fans but also within the broader Midland community. As a major institution in the Permian Basin, Texas Tech's athletic programs have a significant following in Midland, with many residents having ties to the university. The series' release could boost local interest in college football, potentially drawing more fans to games and increasing support for the team. Additionally, the docuseries may also highlight the region's unique culture and the role that football plays in it, providing an opportunity for Midland and the surrounding area to be showcased on a national stage. With the series expected to feature interviews with local media personalities and student athletes, it will be interesting to see how the production portrays the team's connection to the community and the Permian Basin as a whole.
About this story
Original reporting by KOSA CBS7 / First Alert 7 (Permian Basin CBS) . The Midland surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KOSA CBS7 / First Alert 7 (Permian Basin CBS) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 1, 2026 ·
Source: KOSA CBS7 / First Alert 7 (Permian Basin CBS) ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? LUBBOCK, Texas (KCBD) - Texas Tech football has seen a resurgence in recent years, and Paramount+ is giving the nation an opportunity to see the team up close and personal.Robert Giovannetti with Texas Tech athletics says this project has been in the works for quite some time.“They came to Kirby ...
When was this published? This article was first published on July 1, 2026 by KOSA CBS7 / First Alert 7 (Permian Basin CBS) and curated for The Midland readers.
Who reported this story? This story was reported by Dylan Villa at KOSA CBS7 / First Alert 7 (Permian Basin CBS). To learn more about how The Midland selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Midland, or browse our daily briefing and topic hubs .
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