A new naming rights deal has been reached for the Texas Tech football stadium. The stadium will be rebranded starting in 2026. This change is part of a long-term agreement with a technology and financial services company.

The company, which has a global focus, is involved in data centers and digital assets. Details about the agreement are available from Texas Tech Athletics. Further information about the partnership can be found through the source, including comments from the athletic director about the university's goals in technology and related areas.