General Mills has made a significant change to its products. The company is now using natural dyes, such as those derived from fruits and vegetables, as well as spices like paprika and turmeric. This shift is part of an effort to eliminate artificial coloring from its portfolio.

The company's cereal products, including well-known brands, are now free of artificial coloring. General Mills has already made similar changes to foods served in schools and is working to expand its product line.

Further details about this change and the company's plans are available from the source, including a statement from the president of cereal at General Mills.